What Is a Business Consultant and How Do They Make Your Business Thrive?

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Whether you are just beginning your small business journey or if you run a tenured, successful business, a business consultant can come in handy. Their job is to step in and offer solutions to problems or determine new and better ways to perform to increase efficiency and effectiveness.

There are many different types of business consultants, each of which have an area of expertise which they can employ their skills. When you analyze your business and look for areas where you know your company could use improvement, a business consultant can provide that thirty party objective eye needed to shore up your opportunity areas. 

What Are the Types of Business Consultants?

There are a wide variety of different business consultants, covering about any category of business management you can imagine. Here are some specific examples to give you a general idea of how business consultants can help. 

  • Marketing – If you are looking to promote your brand, design a new logo, or otherwise develop a strategy to get your message and services out into the general public, these consultants are experts in the field.
  • Human Resources – Need some good ideas on how to find, acquire, and maintain talent as well as keep your current staff happy and productive? This is the forté of an HR BC. 
  • Technology – An ever evolving field, International Technology can be complex and confusing without expert guidance. Professionals in this field can help you update, find, and maintain your databases and other computer technology.
  • Operations – Want your company to function more productively and smoothly? An operations BC can help you work on processes and engineer how your business works to reduce unnecessary work and reduce costs. 
  • Management/Strategy – This consultant can bring best practices for your particular market into play, helping you expand your business and handle competition, whether through new strategies or increasing your product portfolio.

How Can Business Consultants Help My Business?

Business consultants can perform a wide variety of duties, depending on their area of expertise and your company’s needs. 

They can provide enhanced data and knowledge for a specific market, identify problems and determine solutions, initiate changes to improve productivity and efficiency, provide an objective viewpoint, teach and train employees, clean up in HR by evaluating and modifying your business roster, revive a struggling company, help create a new business, and influence other people on your behalf, whether customers or lobbyists. 

. . . and those are just a sample of what a business consultant can do for you! 

Digging a little deeper, here are a few detailed ways that business consultants can make your business thrive!  

Providing an Objective Point-of-View

Sometimes being so close to your employees and business processes, it’s difficult to see any problems that are wasting valuable resources or which could be tweaked for improved effectiveness. 

A business consultant comes in with a completely fresh, unbiased perspective, which can help when evaluating processes, software, best practices, marketing, or other areas which can be improved. 

As an outsider, the BC will also bring a host of knowledge and expertise as to how others in the field are performing, how they are doing things, and how certain styles and procedures are working in other environments. This gives your consultant a wide range of knowledge which can be applied to your own company’s circumstances to improve and grow. 

Short-Term Benefit with Long-Term Effects

Running a business takes up a lot of time and you have a lot of responsibilities. A business consultant can take over some of those responsibilities and help you establish a sector of your business or improve an aspect while you are free to focus on other duties. 

While it may cost more up front, the benefits of having a consultant take over a specific aspect of your company can continue to have long-term effects that more than make up for the cost in the long term. For example, if you hire him to build your employees and work up a system to ensure their happiness, that top shelf talent can continue to build and your increased ability to retain your staff will have long-lasting effects. 

The same is true for other fields, such as technology. The productivity you save with improved software or methods of handling your databases or bookkeeping can pay great dividends.

Plus, since your business consultant is a short-term employee, you can end the contract whenever you want, so you can bring this expert in or out at your own discretion based on what you need and how busy your company is at the time.  

Acquiring and Meeting Goals

The knowledge a BC brings into your business can be invaluable and can help you build a business plan to meet your goals, or if you are trying to determine what sort of goal to meet, this expert can help you to establish one. 

The consultant will have the know-how to perform the job, plus have the ability to gauge your assets and statistics to set realistic goals while offering methods to improve efficiency, marketing, or productivity to achieve or surpass those goals. 

Company Growth

Sometimes it can be difficult to decide the best method to approach the growth of your business. A business consultant that specializes in this field will know exactly what to do and how to extend your brand, as well as what areas you will need to improve or evolve in order to satisfy growing demand for your products or services. 

You can choose to methodically focus on one area or manage a little bit of everything and the BC will be there to offer you guidance and advice as well as answer any questions you may have as you plan for the future.


The short-term contract capabilities of business consultants has another advantage. Since there are experts in so many fields, you can bring in an expert in one field to handle one aspect of your business, come up with a valid plan and set it into motion. 

Then, while your team is working on that sector, you can end your contract with your BC and bring in another who specializes in the next field you wish to improve. You can develop this new plan so that when your original plan is in action and growing, your team can turn their attention to your new area of growth. 

This will allow you to perpetually grow and improve while taking advantage of a wide variety of experts in any imaginable aspect of your business creating the best advantage of versatility! 

Most, if not all, businesses need some type of consulting service. At My OC Bookkeeper, we help with everything from strategy planning to bookkeeping. Make sure to call us on 949-345-0639, email us at admin@myocbookkeeper.com, or contact us here for more information on how we can help you achieve your goals.

Want some more great business tips? Check out this post on 6 things to look for when hiring an accountant. Or, just go to our blog.

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